Marketing
Connecting insight, creativity
and technology for growth
We help marketing teams prove impact and personalise at scale by combining research-led insight, creative execution and modern data platforms. We design campaigns, systems and operating models that turn complexity into measurable growth.
Marketing teams now operate at the intersection of human creativity and AI-enabled technology. Teams must rapidly adopt new tools, prove return on investment and personalise experiences across an expanding set of channels.
We help organisations bring insight, strategy and execution together — from customer research and messaging to activation, measurement and AI-driven personalisation that actually improves performance.
what we do
Challenges we solve
GTM Strategy
Define go-to-market plays, channel mix and launch sequencing to reach target segments and capture early momentum.
Competitor Research
Benchmark offerings, messaging and tactics to identify white space, differentiation and tactical opportunities to outcompete.
Brand & Messaging
Craft positioning, tone and creative frameworks that resonate with priority audiences and scale across channels.
Marketing & Promotions
Design promotional campaigns, partnerships and paid media plans that drive acquisition while protecting unit economics.
Brand, Messaging & Insights
Align positioning and creative with deep customer insight so your messaging lands across segments and drives measurable outcomes.
Launch with Personalisation
Deliver launches that reach the right audience with tailored experiences — linking messages, channels and measurement.
Marketing Strategy & Omnichannel
Reframe operating models, skills and technology so teams can orchestrate campaigns and customer journeys across channels.
Personalisation & Journey Orchestration
Build data-driven journeys and real-time orchestration that make each customer moment more relevant and valuable.
Measurement, Testing & Growth
Set up experimentation, attribution and dashboards that connect activity to ROI and accelerate repeatable growth.
how we help clients
Assess execution readiness
We help organizations assess their readiness to drive systematic execution and change in transformations using our proprietary benchmarking tool. We assess across ten elements we have found to be essential to sustaining impact in transformation work, which we call the Impact Essentials. This process helps identify gaps in execution capabilities and we then work with organizations to define a tailored roadmap for managing change and sustaining impact.
Upskill execution capabilities
Our implementation experts bring decades of industry experience and a track record of driving change in complex organizations. They are supported with a world-class implementation toolkit, leveraging Impact Essentials and the best of McKinsey's tools and assets for implementation. These exceptional change leaders coach clients, conduct virtual and on-site observations, rollout performance management tools, and build capabilities that enable a step change in performance.
Navigate transition and recovery
We are helping clients ramp up operations safely. Using our Safe Transition and Recovery teams (START) offering, we combine on-the-ground and remote support from our implementation consultants to help clients navigate the pandemic to transition safely and chart their path to recovery.
Case Studies
See more case studies
MVPs That Don’t Collapse at Series A: The Hidden Architecture Decisions Investors Notice
GTM Strategy Execution: Repositioning a B2B SaaS company and generating 200+ qualified leads in the first quarter
Our approach
We help our clients achieve impact from strategy through implementation.
Our core belief is that a transformation needs different types of expertise depending on where an organization is in the process. We bring people together with different and complementary profiles over the course of any transformation with the continuity of a core client service team, as shown in the conceptual graphic below
Diagnose with execution assessment
Our implementation experts work together with our capability and industry experts to diagnose an organization's current state and evaluate their readiness to execute a strategy. This diagnosis includes an assessment of gaps in the capabilities and skills required to achieve transformational change.
Design with bottom-up planning
Our team of experts work together to design a transformation or initiative portfolio and implementation plan, with implementation experts ensuring the plan is built with execution in mind. This includes working with capability building experts to design needed learning journeys and leadership facilitators to align the top team on the organization's goals.
Implement and sustain
Our implementation experts partner with clients to drive and sustain execution, ensuring change lasts long after we're gone. We often redeploy the execution assessment to resolve obstacles to impact. Our capability building experts and leadership facilitators deliver blended learning journeys to build the skills required to sustain the change, working shoulder-to-shoulder with our clients.
Work with Cyntheion
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